DESIGN & BRAND STRATEGY W/ COMMUNITY AT HEART
Visual Systems for Campaigns & Communities
Workwell Creative Studio builds strategic visual systems for campaigns, civic initiatives, and community-anchored brands that move people to action — to vote, donate, show up, book, support, and participate.
Led by Jessica Purcell, a designer with twenty years of editorial and print experience plus six years of civic organizing experience, Workwell creates design for organizations that need trust, clarity, and momentum.
Whether you’re launching a campaign, leading a community initiative, or growing a mission-driven business, the goal is the same: a strong visual system that elevates your message.
This is not brand-in-a-day design. This is design built to carry your message into the world – a visual system crafted to work well for your community and your goals.
Ideal partners are organizations, campaigns, and founders who have a clear mission and a commitment to positive impact in their community.
The most effective way to make your mission public is thoughtful and strategic design delivered through a clear and collaborative process. Are you ready to invest in a cohesive visual system delivered by an experienced designer?
A designer who knows the stakes
Most designers don’t understand what it feels like to run for office, organize a public initiative, advocate for a community, or build a business people genuinely depend on.
Jess Purcell has firsthand experience using design as a tool to create trust and clarity while inspiring collective action.
She is:
The candidate who designed her own school committee campaign and earned the highest votes to win the seat
The strategist behind communications and visual systems for community-led initiatives
The founder of a studio built at the intersection of design expertise and deep community commitment
The designer of fully realized visual identity systems for mission-driven businesses
The editorial and publication designer with two decades of experience creating print and communication systems that stay cohesive across every platform
Jess is ready to help you build something people believe in. She’s a partner who will move your work forward with clarity, credibility, and purpose
“Jessica is a true professional. No matter the project we threw her way, she rose to the challenge, giving us choices on how to execute and listening carefully to what we were trying to accomplish. Her work is refreshing, professional and brand integrated.”
Michelle, Senior Director of Communications and Stewardship
Workwell builds strategic visual systems that help campaigns, organizations, and businesses earn trust, build recognition, and move people to action.
Workwell can help strengthen the impact of your:
campaign kickoff with visual system designed to build recognition and earn votes
mission-driven business launch designed with strategy to support growth and connection
community initiative designed to rally support and trust from neighbors
editorial design sharing information about your institution with clarity and credibility
“I was taking a huge leap when starting my own integrative massage therapy business. I had the drive, skills, and education but I needed a visual identity system that would clearly communicate that credibility. The branding and website Jessica designed helps build the trust my clients need to book their next service with me.”
Cecilia, Business Owner of an Integrative Massage Therapy Studio
Collaboration is at the heart of every successful design. Together, we’ll shape a creative strategy that aligns with your goals and transforms your mission into a visual system built to connect and inspire action.