VISUAL SYSTEMS WITH COMMUNITY AT HEART
Brand Strategy for Campaigns and Communities
DESIGN + COMMUNITY
Workwell Creative Studio builds visuals systems for campaigns, civic initiatives, and community-anchored brands that move people to action — to vote, donate, show up, book, support, and participate.
Led by Jessica Purcell, a designer with twenty years of editorial and print experience and six years of civic organizing experience, Workwell creates strategic visual systems for organizations that need trust, clarity, and momentum.
Whether you are launching a campaign, leading a community initiative, or growing a mission-driven business, the goal is the same: a strong visual system that elevates your message.
This is not brand-in-a-day design. This is design built to carry a message into the world – design that will work well for your goals.
Workwell Creative Studio works well with organizations, campaigns, and founders who have a clear mission and a commitment to positive impact in their community.
Ideal partners value thoughtful and strategic design, embrace a collaborative process, and are ready to invest in a cohesive visual system delivered by an experienced designer who understands the stakes and gets results.
A designer who understands the stakes.
Very few designers understand what it feels like to run for office, organize a public initiative, advocate for a community, or build a business people depend on.
Jess Purcell has done all those things, putting her design expertise to work for positive change:
Designed and won a local school committee campaign
Organized communications around community initiatives
Created visual systems for community campaigns and local candidates
Built fully developed identity systems for mission-driven businesses
Spent two decades designing editorial, publication, and print systems that hold together across every platform.
Workwell’s strategic visual system will strengthen the impact of your:
campaign kickoff with visual system designed to earn votes
well-branded business launch ready to book
community initiative designed to build support from neighbors
editorial design sharing information about your institution
“Jessica is a true professional. No matter the project we threw her way, she rose to the challenge, giving us choices on how to execute and listening carefully to what we were trying to accomplish. Her work is refreshing, professional and brand integrated.”
Michelle, Senior Director of Communications and Stewardship
Collaboration is at the core of every successful design. Together, we’ll craft a creative strategy that aligns with your goals, and elevates your mission with a strategic visual system.